The Kids Fund: Purpose & Strategy
Your Subtitle text
The Kids Fund...
An interesting management website to help kids with planning their financial future is a child investment website by Will Hepburn who is the fund manager for The Kids Fund. Back in December, a news piece was released on the launch of The Kids Fund which brings exciting news for parents who are looking to teach their children financial responsibility for the coming year.

According to Will Hepburn
, allowances can be a terrific teaching tool for how kids can manage the money you give them. But what about the earned dimension of money? It's important too, and by the time kids are in school, it's a good idea to think about how they can start earning money.

While they're still in elementary school, the focus should be at home with the family. Later they can branch out, but for now, the point is to give them the feeling of being earners. Will's philosophy about The Kids Fund started many years ago but was recently put into action in an effort to generate ideas related to a lasting financial legacy for our children.


Every season brings chores outside the normal range of house- and yard-work. Summer means lawn-mowing and gardening, fall means leaves to rake, winter means snow to shovel, and spring means-what else?-spring cleaning. If it fits within your family culture, it's easy to use each of these chores as opportunities to tie labor and money together. Your kids may display varying degrees of eagerness at the prospect of trading labor for money, but no matter what response you get, be sure to emphasize that by working to earn money they get to be a little more grown up - a little more like mom and dad. As you can imagine, Will Hepburn has received some good press as of late on The Kids Fund.

Here are some statements from his website:

Purpose: The Kids Fund provides educational and investment opportunities using companies that children already know and love to ignite their interest in saving. Designed to function equally well as a child's first investment, a college investment vehicle or a long term growth fund, this fund aims for the consistent gains vital to educational saving. In addition, The Kids Fund offers easy to use educational tools that allow children of all ages to discover basic saving and investing concepts.

Who should buy The Kids Fund? First-time savers and investors. Parents and grandparents looking for an excellent investment vehicle for college savings. Even adult investors seeking long term growth will find this fund appropriate for their needs.

Strategy: The Kids Fund selects its core holdings from the Children's 100 Index, a group of 100 companies which sell products or services of interest to children. Each of the companies in the Children's 100 are socially screened to exclude those that derive significant revenues from alcohol, tobacco, gambling and other products with a negative influence on children. These core holdings make up the majority of the fund, with the balance of the fund assets available to diversify the portfolio or hedge risk in uncertain markets. The Kids Fund is an all-weather portfolio that invests in a dynamic mix of stocks (through trading signals) of relatively stable consumer goods, high growth technology and specialty retail companies that children of interest to children. An objective of the fund is to achieve consistent returns to enhance the experience of a first time saver.